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Overview

Magnetic Me is a New York-based company that specializes in innovative baby clothing featuring patented SmartClose magnetic fasteners. Founded in November 2008 by lifelong friends Lauren and Lawrence, the company aims to simplify dressing and changing infants, making it quick and easy for parents. Their products include footies, one-pieces, sets, and various baby accessories, all designed with soft, earth-friendly fabrics like GOTS-certified organic cotton and proprietary materials such as Modal and CloudStretch™.

The magnetic fasteners replace traditional zippers and snaps, allowing for gentle and secure dressing, especially during nighttime or fussy moments. Magnetic Me primarily serves parents and caregivers looking for comfortable and safe clothing options for infants. The company operates mainly as a wholesale supplier to over 1,500 boutiques and independent retailers, while also expanding its direct-to-consumer online business. With a commitment to quality and innovation, Magnetic Me is dedicated to enhancing the baby apparel experience for families worldwide.
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