Loyalty Academy

Loyalty Academy is a global education and membership organization focused on loyalty marketing professionals, operated by the Wise Marketer Group. It offers professional-level training and certification in loyalty marketing through both digital and in-person formats. The Academy's flagship program is the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is recognized worldwide and signifies expertise in key areas essential for success in loyalty marketing.

The Academy provides a proprietary curriculum developed by leading experts, including workshops, online courses, and corporate training programs. It conducts in-person certification workshops in various key markets, collaborating with regional consulting firms and strategic partners to enhance its global reach. Additionally, Loyalty Academy is involved in research and standards development to maintain the quality of its educational offerings.

Loyalty Academy serves loyalty and customer marketing professionals seeking formal education and certification, as well as corporations aiming to train their teams in best practices. Its community includes over 1,000 certified professionals from 54 countries, highlighting its influence in the loyalty marketing education sector.