Learfield

LEARFIELD is a prominent media and technology company focused on collegiate sports and entertainment. Founded in 1972, it has grown significantly through mergers and acquisitions, including a notable merger with IMG College in 2018. Headquartered in Dallas, Texas, LEARFIELD manages multimedia rights, marketing, and licensing for over 150 universities and more than 200 trademark licenses, partnering with major conferences and prestigious entities like the NCAA and the Heisman Trophy.

The company offers a range of services, including multimedia rights management, digital platforms through SIDEARM Sports, ticketing solutions via Paciolan, and digital signage and marketing through ANC Sports Enterprises and Mogo Interactive. LEARFIELD also provides news and agriculture programming to numerous radio stations, primarily in the Midwest. With a commitment to community support and philanthropy, LEARFIELD aims to enhance fan engagement and deliver comprehensive media solutions for collegiate athletic departments, fans, and sponsors.