Kolbe Corp

Kolbe Corp, founded in 1975 by Kathy Kolbe and based in Phoenix, Arizona, specializes in conative psychology, which focuses on instinctive problem-solving and action styles. The company aims to help individuals succeed by enabling them to understand and leverage their natural instincts, known as conative strengths.

The flagship offering is the Kolbe A Index, an online assessment tool used by over one million people worldwide to identify their instinctive ways of taking action. This tool is widely utilized by employers, educators, and consultants in 34 countries to enhance team productivity and engagement by aligning roles with individuals' natural strengths. Kolbe Corp also provides consulting and software solutions, including Kolbe RightFit™, which assists organizations in optimizing hiring processes by matching candidates' strengths with job requirements.

Kolbe Corp serves a diverse customer base, including Fortune 500 companies, government entities, universities, and non-profits, showcasing the broad applicability of its assessments and consulting services across various sectors.