Website: mykitsch.com
Overview
Kitsch is a female-owned global beauty brand founded in 2010 by Cassandra Thurswell. The company focuses on creating high-quality, accessible, and sustainable hair accessories and beauty essentials. Kitsch has expanded its reach to over 20,000 retail locations across 27 countries, becoming a significant player in the beauty industry.
The brand's mission is to provide fun and reliable beauty solutions for all hair types, budgets, and lifestyles. Kitsch emphasizes positivity and self-care through what they call “Kitsch Moments,” which are small acts of beauty throughout the day. Their product range includes hair accessories, hair care items like rice water shampoo and conditioner, and beauty essentials such as satin pillowcases and shower filters. All products are vegan, cruelty-free, and designed to address real beauty needs.
Kitsch caters to a diverse community looking for practical yet stylish beauty solutions that fit into their busy lives, reflecting a loyal customer base that values quality and effectiveness.
The brand's mission is to provide fun and reliable beauty solutions for all hair types, budgets, and lifestyles. Kitsch emphasizes positivity and self-care through what they call “Kitsch Moments,” which are small acts of beauty throughout the day. Their product range includes hair accessories, hair care items like rice water shampoo and conditioner, and beauty essentials such as satin pillowcases and shower filters. All products are vegan, cruelty-free, and designed to address real beauty needs.
Kitsch caters to a diverse community looking for practical yet stylish beauty solutions that fit into their busy lives, reflecting a loyal customer base that values quality and effectiveness.
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