food production
King's Hawaiian
Website: kingshawaiian.com
Overview
King's Hawaiian is a privately held bakery company founded in 1950 in Hilo, Hawaii, by Robert R. Taira. Initially named Robert's Bakery, it gained fame for its Hawaiian sweet bread, a unique version of Portuguese sweet bread made with honey and pineapple juice. This innovation allowed the company to sell its products in large volumes, making it a staple in supermarkets and a popular souvenir for tourists.
The company moved to Honolulu in 1963 and later expanded to the mainland United States in 1977 with a bakery in Torrance, California. King's Hawaiian is best known for its signature products, including Original Hawaiian Sweet Bread, dinner rolls, and honey wheat round bread. It remains family-owned, emphasizing values like honesty and respect, and has grown into a nationally recognized brand celebrated for its community relationships and the "Aloha Spirit." Its products are enjoyed by consumers, supermarkets, restaurants, and tourists alike.
The company moved to Honolulu in 1963 and later expanded to the mainland United States in 1977 with a bakery in Torrance, California. King's Hawaiian is best known for its signature products, including Original Hawaiian Sweet Bread, dinner rolls, and honey wheat round bread. It remains family-owned, emphasizing values like honesty and respect, and has grown into a nationally recognized brand celebrated for its community relationships and the "Aloha Spirit." Its products are enjoyed by consumers, supermarkets, restaurants, and tourists alike.
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