Jeffree Star Cosmetics is an American cosmetics company founded in 2014 by Jeffree Star, a well-known internet personality and makeup artist. The brand began with three Velour liquid lipsticks and has since expanded its product line to include various makeup palettes, eyeliners, lipsticks, bronzers, glosses, lip scrubs, and highlighters. The company is co-owned by Jeffree Star and his business partner Jeff Cohen.
The brand is recognized for its vegan and cruelty-free products, appealing to consumers who prioritize ethical beauty standards. Jeffree Star Cosmetics has a strong online presence, utilizing Star's significant social media following for marketing. The products are sold through the official website and select retail locations, including Morphe Cosmetics stores and international markets in Belgium, the Netherlands, and France. The brand targets makeup enthusiasts who appreciate bold, high-quality cosmetics.
Jeffree Star Cosmetics is an American cosmetics company founded in 2014 by Jeffree Star, a well-known internet personality and makeup artist. The brand began with three Velour liquid lipsticks and has since expanded its product line to include various makeup palettes, eyeliners, lipsticks, bronzers, glosses, lip scrubs, and highlighters. The company is co-owned by Jeffree Star and his business partner Jeff Cohen.
The brand is recognized for its vegan and cruelty-free products, appealing to consumers who prioritize ethical beauty standards. Jeffree Star Cosmetics has a strong online presence, utilizing Star's significant social media following for marketing. The products are sold through the official website and select retail locations, including Morphe Cosmetics stores and international markets in Belgium, the Netherlands, and France. The brand targets makeup enthusiasts who appreciate bold, high-quality cosmetics.
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