In The Car is a digital-first auto insurance company that provides an embedded insurance platform for vehicle manufacturers and dealerships. Headquartered in Stamford, Connecticut, the company offers a white-labeled, turnkey SaaS solution designed to streamline the car-buying process. Their platform generates personalized, competitively priced insurance quotes in 30 seconds or less, enhancing the customer experience at the point of sale.

The core services include real-time insurance quoting and delivery, allowing OEMs and dealers to integrate insurance seamlessly into their sales workflows. In The Car's solutions cater to new, used, and leased vehicles, making it a versatile option for automotive partners. The company focuses on reducing friction in the auto retail and insurance experiences, positioning itself as a valuable resource for automotive sellers.