Imvizar is an Irish company based in Dublin that specializes in immersive, location-based augmented reality (AR) storytelling. They transform physical spaces, such as buildings and parks, into interactive narratives that engage users emotionally. With a focus on accessibility, Imvizar offers a no-code AR creation tool called Lureo, allowing creators to easily build AR content without technical expertise.

The company provides custom AR experiences tailored for various sectors, including tourism and employee engagement. These experiences range from self-guided tours to interactive adventures, enhancing user connection to their environments. Imvizar also offers analytics to track user interactions, helping clients optimize their engagement strategies. With over 80 immersive experiences deployed across eight countries, Imvizar is committed to making spatial storytelling impactful and accessible for a digital-native audience.