ID Comms

ID Comms is a global management consultancy founded in 2009, specializing in media and advertising. Headquartered in London, with a presence in New York, the company partners with leading advertisers to navigate the complexities of the media landscape and drive business growth. ID Comms employs around 35 to 50 people and is recognized as a top independent media consultant by the World Federation of Advertisers.

The company offers a variety of consulting services focused on media transformation and optimization. These include media capability assessments, agency reviews, performance evaluations, and strategic advice on media investment management. ID Comms also delivers a proprietary operating model called Productive Media Governance, designed to maximize media value and improve Return on Marketing Investment (ROMI). Their MediaForGrowth™ program helps brands enhance their media capabilities and partnerships while optimizing investments.

ID Comms utilizes proprietary tools like Digital Control™, which aids in real-time decision-making in digital media marketplaces. This technology-driven approach enables clients to make informed media investment decisions, ultimately supporting their growth objectives.