Hookit is a sports sponsorship analytics and valuation platform founded in 2001 by Scott Tilton and RJ Kraus. Initially launched as Sponsorhouse, it provided a community for amateur athletes to connect with brands for sponsorships. The company rebranded to Hookit in 2010, reflecting its mission to facilitate connections between athletes and sponsors.

Hookit utilizes AI-powered technology to enhance the performance and value of sponsorships. Its services include sponsorship analytics, valuation, and performance measurement, helping brands, rights holders, and agents make informed decisions. The platform features tools like Spontech, which optimizes sponsorship partnerships for maximum impact. Hookit serves a diverse clientele, including major brands like Vans and New Balance, as well as professional and amateur athletes. It is now part of KORE, The Intelligence Platform, which further integrates its capabilities into a broader sports intelligence ecosystem.