Hazlo! is a beverage company founded by Sam, inspired by the Spanish word "hazlo," which means "do it." The company focuses on providing healthier, alcohol-free alternatives for individuals who seek functional beverages that support an active and health-conscious lifestyle, particularly in social settings like company happy hours and customer outings.

Hazlo! collaborates with James Beard Award-winning mixologists to create proprietary beverage formulas that combine great taste with health benefits. Their drinks are made from high-quality ingredients and offer functional advantages such as hydration, antioxidant protection, and body balance through electrolytes, antioxidants, and adaptogens. These beverages aim to keep the mind clear and focused, allowing consumers to pursue their goals without the effects of alcohol. Hazlo! targets health-conscious individuals looking for flavorful, socially appropriate drinks that align with their lifestyle.