Good Karma Brands

Good Karma Brands, LLC is a media and marketing company based in Milwaukee, Wisconsin, founded in 1997 by Craig Karmazin. Initially a broadcasting company, it has grown into a multifaceted organization that leverages national and local sports and news to build brands and connect with fans. The company operates multiple ESPN Radio affiliate stations in major U.S. markets and has taken on day-to-day operations for the ESPN Radio network and its podcasts.

The company specializes in sports marketing, providing sponsorship and activation solutions for local advertisers. It partners with ESPN Events to represent various collegiate sports events, enhancing fan engagement and sponsor activation. Good Karma Brands also serves as the official operating partner for ESPN Digital, offering geotargeted advertising solutions through ESPN’s digital assets. With a focus on community relationships and customized marketing strategies, Good Karma Brands connects brands with sports fans across audio, video, digital, and live events.