Going

Going, based in Boulder, Colorado, is a travel membership service founded in 2015. The company specializes in curating discounted flight deals through a subscription model, helping over 2 million members save an estimated $100 million on airfare. Going identifies airfare reductions of 40–90% across more than 900 global destinations.

Members benefit from real-time alerts for international and domestic flight discounts, with itineraries vetted for quality and pricing. Users can customize alerts based on their preferred airports and receive tailored recommendations. The Going app provides instant access to deals, booking links, and travel timelines. Each deal is manually verified by Going’s team, ensuring value and reliability. The service primarily targets cost-conscious leisure travelers, including frequent travelers and budget-focused vacation planners.