Freshpaint is a healthcare-focused customer data platform (CDP) founded in 2019. It specializes in helping healthcare organizations collect, safeguard, and activate customer data while ensuring compliance with privacy regulations like HIPAA. The platform is designed to bridge the gap between patient privacy and digital marketing, allowing healthcare marketers to utilize high-performance marketing capabilities without compromising sensitive health information.

Freshpaint offers a healthcare privacy platform that replaces unsafe tracking technologies with a HIPAA-compliant solution. It features ID masking, enforced allowlists, and secure server-side connections to protect patient data. The platform also enables effective data governance, allowing healthcare marketers to use popular tools like Google Analytics and Facebook Ads in a compliant manner. Additionally, Freshpaint creates anonymous identifiers for website visitors, helping organizations maintain a complete view of the customer journey while adhering to privacy laws.

The company serves a variety of healthcare organizations, including hospitals, virtual healthcare providers, and health insurance companies, assisting them in navigating complex privacy regulations while enhancing patient engagement and marketing strategies.