Fresh

Fresh is a global skincare and beauty brand founded in 1991 in Boston by Lev Glazman and Alina Roytberg. Now part of the LVMH Group and headquartered in New York City, Fresh focuses on natural, effective, and indulgent beauty products that enhance the skincare experience through attention to look, feel, and scent. The brand offers a diverse range of products, including skincare, lip care, body care, and fragrances.

Fresh products are available in 16 countries through its boutiques, digital channels, specialty stores, and department stores. The company emphasizes innovation, sustainability, and customer satisfaction, fostering a culture of diversity and inclusion. Fresh has built a loyal customer base by providing high-quality, sensorial beauty products that combine natural ingredients with luxurious formulations.