Fox Racing

Fox Racing, also known as Fox Head, Inc., is an American brand specializing in extreme sports gear and apparel. Founded in 1974 by Geoff Fox, the company is headquartered in Irvine, California. It focuses on protective equipment and lifestyle clothing for motocross and mountain biking, including helmets, jerseys, pants, gloves, and boots. In 2022, Fox Racing expanded its offerings with the launch of the Union shoe line, designed specifically for bicyclists.

The brand is well-known for its iconic Fox head logo and has a strong presence in the motocross and mountain biking communities. Fox Racing serves a diverse customer base, including professional racers and extreme sports enthusiasts, as well as lifestyle consumers. The company has also diversified into other action sports, such as wakeboarding and surfing, and has integrated brands like Bell and Giro to broaden its market reach.