Follow-up Boss

Follow Up Boss is a customer relationship management (CRM) platform tailored for high-growth real estate businesses. It operates as a part of Zillow Group and focuses on enhancing the lead follow-up process, which is vital for success in real estate sales. The platform integrates with over 250 lead sources and applications, allowing teams to automatically import and assign leads to agents efficiently.

The features of Follow Up Boss include lead management, built-in communication tools for texting and email management, automation capabilities, and team management tools that track activity and productivity. It also offers a mobile app for agents to stay productive while on the go. The platform provides detailed reporting on agent activity and lead engagement, helping teams optimize their performance. Follow Up Boss serves a diverse range of real estate professionals, from solo agents to large teams, and has been effectively used by top-performing teams in the industry.