Flux

Flux is a digital financial education company founded in 2020 by Gustavo Hoirisch, Justin Joffe, and Brett Joffe. The company aims to make financial literacy accessible and enjoyable for younger Australians and the emerging affluent market. Flux offers a mobile app and digital content that feature bite-sized education, gamification, and practical money tools to simplify complex financial concepts and empower users to build wealth from a young age. The platform has attracted over 90,000 users, focusing on the Emerging Mass and Emerging Affluent segments.

In 2024, Flux was acquired by Netwealth Group for approximately $2.46 million. This acquisition supports Netwealth's strategy to enhance its wealth management and financial advice capabilities, particularly for engaging the next generation of investors. Flux's digital education platform integrates with Netwealth's services, providing advisers and licensees with innovative tools to connect with younger clients and streamline client data for future-oriented advice practices.