Firefish

Firefish is a global strategic insight consultancy that specializes in research, customer insights, and data analytics. The company helps brands understand human motivations and behaviors through its unique approach called "Human Strategy." Firefish combines cultural insights with advanced data science to provide clients with a competitive edge.

The company offers a wide range of services, including audience and cultural insights, brand strategy, innovation, customer experience, and service design. It operates through specialized divisions: Firefish for qualitative and cultural strategy, Firefish Data for quantitative insights, and The Pineapple Lounge, which focuses on youth and family insights. Firefish is known for its flexible and tailored research methodologies, integrating traditional and tech-enabled methods to meet each client's specific needs.

With offices in London, New York, and Los Angeles, Firefish serves some of the world's largest brands across various sectors, including financial services, social media, and consumer products. Its work has significantly impacted product development and marketing strategies for its clients, driving business growth and competitive advantage.