NTUC FairPrice is Singapore's largest retailer and supermarket chain, established in 1973 with a mission to help moderate the cost of living for Singaporeans. Operating as a co-operative under the National Trades Union Congress (NTUC), it is part of the FairPrice Group, which includes various brands like Kopitiam and NTUC Foodfare.

The company has over 230 retail outlets across Singapore, featuring different formats to meet customer needs. FairPrice Supermarkets offer daily essentials, while FairPrice Finest provides a premium shopping experience. FairPrice Xtra hypermarkets cater to families with a wide range of products, and FairPrice Shops focus on basic needs in local communities. Cheers Convenience Stores offer quick shopping options, recognized as the Convenience Store of the Year in 2023. NTUC FairPrice also operates FairPrice Online, allowing customers to shop from home with exclusive discounts.

With a large housebrand portfolio of over 3,500 products, NTUC FairPrice emphasizes affordability and quality. The company is dedicated to social responsibility, implementing initiatives to support customers during economic challenges. Its extensive network and services aim to make daily essentials accessible for all Singaporeans.