Experience Scottsdale

Experience Scottsdale is a nonprofit organization that serves as the official destination marketing entity for the City of Scottsdale and the Town of Paradise Valley in Arizona. Established in 1987 and becoming independent in 2001, it employs nearly 40 staff members and is guided by a volunteer board of local hospitality and business leaders.

The organization’s mission is to promote Scottsdale as a luxury travel destination for leisure visitors, meeting planners, and travel professionals. It conducts various marketing efforts, including advertising campaigns, social media outreach, and media relations. Experience Scottsdale also collaborates with travel agents, secures media coverage, and provides promotional materials to enhance awareness of the area. The organization is primarily funded through bed-tax revenue from local lodging, which supports its marketing initiatives. Experience Scottsdale targets leisure travelers, meeting planners, travel professionals, and media outlets to showcase the unique experiences Scottsdale offers, including luxury accommodations, outdoor activities, and vibrant shopping and dining options.