Echelon Front

Echelon Front is a leadership training and consulting firm co-founded by former U.S. Navy SEAL officers Jocko Willink and Leif Babin. Established in 2006 and based in the United States, the company focuses on delivering practical, experience-based leadership solutions derived from combat leadership lessons. Their mission is to help leaders take care of their people, lead themselves, and guide their teams to success.

The firm offers a variety of services, including customized leadership training programs, leadership development and alignment programs, and both single- and multi-day workshops. They also provide web-based training through the Echelon Front eWarfare Leadership Portal and host in-person events like the Extreme Ownership Muster. Their unique approach emphasizes principles such as Extreme Ownership and Decentralized Command, integrating physical conditioning and mental resilience with leadership skills. Echelon Front serves clients across various industries, helping individuals and organizations enhance their leadership effectiveness and team performance.