DUER

DUER is a Canadian apparel company that specializes in performance denim and technical clothing designed for an active lifestyle. Founded by Gary Lenett, who has over 35 years of experience in the denim industry, DUER began as a Kickstarter campaign aimed at redefining what a single pair of pants can offer. The company focuses on creating versatile apparel that supports ease of movement, making it ideal for both business and active commuting, such as cycling.

The brand is vertically integrated, owning its factory to ensure high-quality production and ethical operations. DUER emphasizes the use of natural and plant-based fibers and promotes timeless, seasonless styles to reduce waste. Their product line includes performance denim pants and other technical apparel for men and women, designed to maximize performance without sacrificing style. Popular items include the NuStretch Shorts, which reflect the company's commitment to comfort, flexibility, and durability. DUER targets modern, active individuals who seek clothing that combines fashion with technical performance for both professional and active settings.