DUDE Wipes is a personal care brand founded in 2010 by childhood friends in Chicago, Illinois. The company specializes in manufacturing disposable, flushable wipes designed primarily for men, offering a cleaner alternative to traditional toilet paper. Officially launched in 2012, DUDE Wipes quickly gained recognition, winning the Visionary Award at the 2013 Consumer Products Conference.

The flagship product, DUDE Wipes, provides a fresh cleansing experience, while the sub-brand Lil’ DUDES offers bubble-gum scented wipes for children, addressing potty training needs. DUDE Wipes has expanded its product line to include various bathroom essentials, establishing itself in the $10 billion personal hygiene market. The products are available online and in major retailers across the U.S., including Walmart and Target. The brand's bold marketing and strategic partnerships have contributed to its growth, making it a household name with significant annual revenue.