DP World Tour is a leading global professional golf tour, originally established as the European Tour in 1972. It aims to modernize and expand professional golf, hosting around 100 elite tournaments annually across various continents. The Tour has evolved from its European roots to a worldwide circuit, with its first event being the Open de España.
In 2022, the Tour was rebranded as the DP World Tour following a significant sponsorship agreement with DP World. This partnership has enhanced the Tour's profile, featuring a minimum of 47 tournaments in 27 countries and a total prize fund exceeding $200 million. Notable events include the Rolex Series and the DP World Tour Championship, which boasts a record $10 million prize fund. The Tour also supports golf development at all levels and promotes golf tourism through its European Tour Destinations brand.
DP World Tour is a leading global professional golf tour, originally established as the European Tour in 1972. It aims to modernize and expand professional golf, hosting around 100 elite tournaments annually across various continents. The Tour has evolved from its European roots to a worldwide circuit, with its first event being the Open de España.
In 2022, the Tour was rebranded as the DP World Tour following a significant sponsorship agreement with DP World. This partnership has enhanced the Tour's profile, featuring a minimum of 47 tournaments in 27 countries and a total prize fund exceeding $200 million. Notable events include the Rolex Series and the DP World Tour Championship, which boasts a record $10 million prize fund. The Tour also supports golf development at all levels and promotes golf tourism through its European Tour Destinations brand.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
