Discover Puerto Rico

Discover Puerto Rico is the official, private, not-for-profit Destination Marketing Organization (DMO) for Puerto Rico, established in 2018. Its mission is to promote Puerto Rico as a premier travel destination, driving economic growth by increasing visitor arrivals and tourism revenue. The organization collaborates with local tourism partners and government entities to maximize the island’s tourism potential.

Headquartered in Old San Juan, Discover Puerto Rico focuses on strategic marketing campaigns targeting key global markets, including the U.S., Canada, Europe, and Latin America. The organization employs advanced technologies and innovative marketing strategies, such as AI-driven tools and immersive advertising platforms, to enhance its promotional efforts. Discover Puerto Rico also engages in market research to inform its strategies and collaborates with media outlets to produce content that highlights Puerto Rican culture and attractions. Through these initiatives, the organization aims to attract a diverse range of travelers, including leisure, business, and cruise visitors, while fostering sustainable economic growth for the island.