DIBS Beauty is a cosmetics company based in Austin, Texas, founded in 2020 by influencer Courtney Shields and CEO Jeff Lee. The brand focuses on providing elevated, multi-purpose, cruelty-free, and vegan makeup essentials that are designed to be effortless and empowering. Their product lineup includes items like dual-ended bronzer and blush sticks, the Mini Double Standard Primer & Mascara Duo™, and the LoveBeam® Perfector, all emphasizing blendability and versatility.

Initially a direct-to-consumer brand, DIBS Beauty expanded into retail by entering select Ulta Beauty stores in August 2024. The company targets a broad customer base across all 50 U.S. states, utilizing AI and various data sources to understand customer needs and develop effective marketing strategies. Backed by Elevate Beauty, a portfolio company of L Catterton, DIBS Beauty promotes a modern and inclusive approach to beauty, encouraging self-care and personalized beauty experiences.