Depop

Depop is a social e-commerce platform founded in 2011 by Simon Beckerman. Initially linked to a fashion magazine, it has evolved into a peer-to-peer marketplace focused on secondhand, vintage, and repurposed fashion. Headquartered in London, with offices in Milan and New York City, Depop combines the visual appeal of Instagram with the marketplace functionality of eBay, allowing users to buy, sell, and discover unique fashion items.

The platform supports a vibrant community of users, primarily targeting Gen Z and Millennials, with about 90% of active users under 26 years old. Depop enables sellers to act as influencers, curating and reselling thrifted items while also supporting emerging designers in building their brands. With over 35 million registered users and significant sales since its inception, Depop plays a key role in promoting sustainable fashion and reshaping the secondhand shopping experience.