The Daytona Beach Area Convention and Visitors Bureau (CVB) is a tourism promotion organization focused on enhancing the economic prosperity of the Halifax Taxing District and Volusia County. It markets the greater Daytona Beach area as a preferred destination for both leisure and business travelers. The CVB is funded by a 3% Convention Development Tax on overnight accommodations paid by visitors.

The CVB collaborates with local lodging, attractions, restaurants, and other tourism businesses to promote the area. It provides services such as free business listings, networking sessions, and a Tourism Ambassador program to support local partners. The organization operates two Official Visitor Information Centers, offering visitors information on local attractions and accommodations.

Daytona Beach features extensive meeting and convention facilities, including the Ocean Center and unique venues like Daytona International Speedway and the Daytona Beach Oceanfront Bandshell. The CVB promotes a variety of local attractions, including museums, lighthouses, and family entertainment centers, making Daytona Beach a versatile destination for all types of visitors.