Dairy Farmers of Wisconsin

Dairy Farmers of Wisconsin (DFW) is a non-profit organization founded in 1983, representing approximately 6,000 dairy farmers in Wisconsin. Headquartered in Madison, DFW is dedicated to promoting and increasing the sale and consumption of Wisconsin milk and dairy products. The organization plays a vital role in supporting family dairy farms and the broader dairy industry, which significantly contributes to the state's economy.

DFW focuses on various activities, including marketing campaigns to promote Wisconsin dairy products, consumer education about their quality and nutritional value, and market development to ensure the availability of over 600 varieties of cheese and other dairy products. The organization also funds dairy-related research and advocates for the interests of Wisconsin dairy farmers. With an estimated revenue of around $32 million and a team of about 84 employees, DFW is committed to enhancing the cultural and economic importance of dairy in Wisconsin, often referred to as "America’s Dairyland."