Crunchy

Crunchi® is a clean beauty company founded in 2016 by Kelly Kreusler and Melanie Petschke. The company focuses on creating high-performance, toxin-free cosmetics and skincare products. Born from a desire for truly clean and effective makeup options, Crunchi aims to empower consumers to live toxin-free lifestyles without sacrificing quality.

The product line features cosmetics and skincare items made with safe, certified organic ingredients. All products are gluten-free, toxin-free, non-GMO, talc-free, cruelty-free, and vegan, catering to a variety of health and ethical preferences. Crunchi is committed to sustainability, utilizing plastic-neutral certified and plastic-free packaging to reduce environmental impact.

Operating primarily through a direct sales model, Crunchi educates customers about clean beauty and toxin-free living. This approach fosters a community centered on authenticity, education, and wellness, appealing to individuals who prioritize health, safety, and environmental sustainability in their beauty choices.