Cotton

Cotton Incorporated is a not-for-profit organization founded in 1970, based in Cary, North Carolina, with additional offices in major cities worldwide. It operates under the Cotton Research and Promotion Act and is funded by U.S. cotton producers and importers. The organization aims to promote the cotton industry by enhancing cotton's market share and consumer preference through research, marketing, and innovation.

The organization engages in various activities across the cotton supply chain, including agricultural and textile research to improve cotton quality and sustainability. It supports product development, helping create new cotton products and technologies. Cotton Incorporated also manages successful marketing campaigns, such as the "Seal of Cotton" and "Fabric of Our Lives," to raise consumer awareness of cotton's natural benefits. Additionally, it provides market research and technical services to assist manufacturers and retailers in optimizing cotton use in their products. Overall, Cotton Incorporated is dedicated to advancing the U.S. cotton industry and educating stakeholders about the advantages of cotton.