MNTN is a technology company based in Austin, Texas, specializing in Connected TV (CTV) advertising software. The company offers a self-serve platform that simplifies running TV ads, making it as straightforward as digital advertising. MNTN's flagship product is the first CTV advertising platform optimized for direct-response marketing, allowing advertisers to connect performance metrics directly to their TV campaigns.

The platform features a dynamic cost-per-thousand impressions (dCPM) pricing model, which helps brands negotiate competitive ad placements. It includes tools for audience targeting, creative development, performance analytics, and cross-device attribution, all integrated into one service. MNTN also provides creative services to help brands produce effective ads quickly and affordably. With a focus on first-time TV advertisers, MNTN aims to deliver measurable advertising results while fostering a culture of trust and accountability among its employees.