Collateral

Collateral Partners, formerly known as BetterPitch, is an advisory firm that specializes in creating institutional-grade investment, marketing, and sales collateral for financial organizations. The company focuses on supporting complex fundraising and capital raising efforts by providing high-quality, research-driven materials that combine market data and industry insights into tailored narratives.

The firm offers a range of services, including the development of investment presentations, capability decks, and sales enablement tools. They also aggregate bespoke market data to support client investment theses and provide branding and website development for new consultancies. Collateral Partners serves sophisticated financial organizations and professional services firms, helping them enhance their credibility and competitive positioning without the need for proportional increases in headcount.

Led by founder Niko Ludwig and Managing Director Jesse Hamlin, the team includes account managers, designers, investment associates, and marketing professionals. This multidisciplinary approach enables Collateral Partners to deliver effective solutions that help clients scale their marketing and fundraising efforts efficiently.