Website: clorox.com
Overview
The Clorox Company is a global manufacturer and marketer of consumer and professional products, founded in 1913 in Oakland, California. Initially known for its household bleach, Clorox has expanded its offerings to include a diverse range of household cleaners, salad dressings, insecticides, cat litter, and professional cleaning products tailored for institutional and food-service markets.
Clorox serves a broad customer base, including individual consumers and professional institutions, with approximately 16% of its sales coming from international markets. The company is recognized for its commitment to quality and innovation, having introduced notable products like the first dry non-chlorine bleach in 1969. With a strong marketing strategy and a focus on corporate citizenship, Clorox maintains a significant presence in over 70 countries while employing thousands of people worldwide.
Clorox serves a broad customer base, including individual consumers and professional institutions, with approximately 16% of its sales coming from international markets. The company is recognized for its commitment to quality and innovation, having introduced notable products like the first dry non-chlorine bleach in 1969. With a strong marketing strategy and a focus on corporate citizenship, Clorox maintains a significant presence in over 70 countries while employing thousands of people worldwide.
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