Choices Flooring is a prominent Australian flooring retailer with a history that dates back to 1959. It began as Newfurn Floor Coverings Ltd, formed by independent Victorian furniture retailers to enhance their market presence. The company launched the Carpet Choice brand in 1993 and has since evolved into Choices Flooring, now operating over 140 stores in Australia and expanding into New Zealand with 8 locations.
The company offers a diverse range of flooring products, including carpet, timber, laminate, bamboo, luxury vinyl plank and tile, tiles, and rugs. Choices Flooring focuses on a holistic approach to interior design, providing expert advice and utilizing modern technologies, such as touch-screen interfaces in stores. It serves both residential and commercial clients, emphasizing quality and value in flooring solutions. Recognized for its customer service excellence, Choices Flooring received the ICSP Customer Service Award in 2014. Headquartered in Collingwood, Victoria, the company employs between 500 and 999 people and generates annual revenues estimated between 100 million and 250 million Australian dollars.
Choices Flooring is a prominent Australian flooring retailer with a history that dates back to 1959. It began as Newfurn Floor Coverings Ltd, formed by independent Victorian furniture retailers to enhance their market presence. The company launched the Carpet Choice brand in 1993 and has since evolved into Choices Flooring, now operating over 140 stores in Australia and expanding into New Zealand with 8 locations.
The company offers a diverse range of flooring products, including carpet, timber, laminate, bamboo, luxury vinyl plank and tile, tiles, and rugs. Choices Flooring focuses on a holistic approach to interior design, providing expert advice and utilizing modern technologies, such as touch-screen interfaces in stores. It serves both residential and commercial clients, emphasizing quality and value in flooring solutions. Recognized for its customer service excellence, Choices Flooring received the ICSP Customer Service Award in 2014. Headquartered in Collingwood, Victoria, the company employs between 500 and 999 people and generates annual revenues estimated between 100 million and 250 million Australian dollars.
