Choice Hotels

Choice Hotels International, Inc. is a prominent American multinational hospitality company based in North Bethesda, Maryland. Founded in 1939, it has grown to become one of the world's largest hotel franchisors, with nearly 7,500 franchised hotels and around 630,000 rooms across 46 countries and territories as of 2023. The company operates exclusively as a franchisor, having expanded through acquisitions and international growth.

The portfolio of Choice Hotels includes a variety of well-known brands such as Comfort Inn, Quality Inn, Clarion, Sleep Inn, and MainStay Suites, which caters to extended stays. The Ascend Hotel Collection features unique independent hotels under the Choice umbrella. Choice Hotels provides franchisees with essential support, including marketing, reservation systems, and operational assistance. The company has been a leader in technology, launching the first lodging industry website for real-time reservations in 1995. With a focus on diverse traveler needs, Choice Hotels targets business travelers, families, and extended-stay guests through its range of brands.