Business of Architecture is a marketing and educational company dedicated to supporting small architecture firms in enhancing their business practices and profitability. It serves as an online resource, offering free marketing tips, business advice, and training specifically designed for architects and architecture firm owners. The company focuses on helping architects attract clients and manage their time effectively to boost revenue.

The company provides a range of services, including free online classes, podcasts, and practical guidance on business operations. Their content addresses various topics such as marketing strategies, client management, and innovative project delivery models. The podcasts feature discussions on successful practices within architecture firms, including negotiation strategies and operational insights.

Business of Architecture primarily targets small architecture firm owners and architects looking to improve their business acumen and marketing effectiveness. With a commitment to delivering practical, actionable advice, the company aims to empower professionals to grow their firms and enhance their operational management.