Breaking T

BreakingT is a social data-driven e-commerce and affinity marketing company based in Arlington, Virginia, with operations in Wilmington, North Carolina. Founded in 2014, the company specializes in creating real-time licensed sports merchandise, particularly T-shirts that commemorate trending sports moments as they happen.

Using its proprietary software, CrowdBreak, BreakingT analyzes social media discussions and sports content to identify viral sports trends. This allows the company to quickly design and produce high-quality, vintage-inspired apparel that resonates with fans. BreakingT holds official licenses with major sports associations and players’ unions, enabling it to offer authentic merchandise featuring popular athletes and teams.

The company targets passionate sports fans who want to celebrate current sports narratives through timely apparel. BreakingT's distributed design team focuses on quality, speed, and customer service, ensuring that fans receive comfortable and durable products that reflect the excitement of the latest sports events.