Branch Basics

Branch Basics is a health and wellness company based in Minneapolis, Minnesota, that specializes in non-toxic, plant-based cleaning products. Founded by Allison Evans, Kelly Love, and Marilee Nelson, the company emerged from a personal health journey aimed at creating safer cleaning solutions for homes. Their mission is to help individuals eliminate harmful chemicals from their living spaces, promoting a healthier and more sustainable lifestyle.

The company offers a versatile multi-use cleaning concentrate that can be used for various household tasks, including multi-surface cleaning, foaming hand soap, and laundry detergent. Their product line also features an oxygen-boosting powder, fragrance-free gel hand soap, and specialized cleaning bottles for different surfaces. Branch Basics emphasizes transparency and education, ensuring that their products meet strict ingredient standards verified by organizations like the Environmental Working Group and Made Safe certification. The brand primarily targets health-conscious consumers who prioritize safe, effective, and environmentally friendly cleaning options.