W. C. Bradley Co. is a family-owned company based in Columbus, Georgia, with a rich history that began in 1885. Originally involved in cotton merchandising, the company has diversified over the years into a multi-brand supplier focused on consumer goods and services in the home and leisure lifestyle markets.

Today, W. C. Bradley Co. operates several brands and subsidiaries, including Char-Broil, which specializes in barbecue grills, and Lamplight, known for outdoor lighting and accessories. The company offers a range of products related to outdoor cooking, outdoor living, and recreation gear. Additionally, it engages in real estate development and land management, targeting consumers who enjoy outdoor activities and seek to enhance their home and recreational experiences.