Born Primitive

Born Primitive is a veteran-owned fitness and tactical apparel company founded in 2014 by Bear Handlon and Mallory Riley. The brand focuses on high-performance clothing designed for athletes of all sizes and skill levels, emphasizing support during physical and mental challenges. With a commitment to values like sacrifice and honor, Born Primitive reflects the military backgrounds of its founders.

The company offers a wide range of products, including workout apparel and tactical clothing. Their fitness gear is tailored for intense physical activity, while the tactical line is rigorously tested for durability and functionality in demanding environments. Key offerings include performance workout gear for men and women, base layer tops, and tactical pants, all crafted to meet the needs of fitness enthusiasts and tactical professionals.

Born Primitive has built a strong community of athletes, military personnel, and individuals who resonate with its disciplined and patriotic lifestyle. Based in Virginia Beach, Virginia, the company has grown significantly, achieving approximately $18.4 million in revenue and employing around 95 people. The founders' experiences have played a crucial role in shaping the brand's identity and success.