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Overview

Bobbie is a mom-founded and women-led infant formula company based in the United States. Established in 2018 by Laura Modi, Bobbie specializes in organic, European-style baby formula made with pasture-raised milk from Organic Valley farms. The formula meets all FDA requirements and has received the Clean Label Project’s Purity Award and Pesticide Free Certification, highlighting its commitment to safety and quality.

The company operates a state-of-the-art manufacturing facility in Heath, Ohio, which is the first new infant formula plant built in the U.S. in 23 years. This facility supports consistent supply and product innovation. Bobbie offers direct-to-consumer subscriptions for reliable deliveries and has expanded into retail, including Target stores, to address availability during the 2022 formula shortage. With over $142 million in funding, Bobbie is recognized as the fastest-growing infant formula brand in the U.S. since the 1980s and was named one of Fast Company’s Most Innovative Companies in 2023.
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