Blenders

Blenders Eyewear is an American eyewear company founded in 2012 by Chase Fisher in San Diego, California. The brand specializes in a variety of eyewear products, including sunglasses for men and women, snow goggles, and blue light glasses. Known for its vibrant and stylish designs, Blenders Eyewear emphasizes a lifestyle of activity and adventure.

The company initially grew through grassroots marketing, selling affordable sunglasses directly to consumers at events like beach parties and music festivals. It has successfully leveraged social media and influencer partnerships, collaborating with notable figures and brands. In 2019, Blenders Eyewear was acquired by the Safilo Group, which holds a 70% stake in the company, while founder Chase Fisher continues to lead its operations.

Blenders Eyewear targets a youthful demographic looking for fashionable and dependable eyewear that balances affordability with style. Its products have gained popularity worldwide, appealing to a diverse customer base that includes outdoor enthusiasts and fashion-conscious individuals.