Binney's Beverage Depot

Binny's Beverage Depot is a family-owned liquor store chain based in Illinois, founded in 1948. It has grown to become the largest independent liquor retailer in the Midwest, operating approximately 45 to 46 large-format retail locations. These stores, typically ranging from 20,000 to 30,000 square feet, offer a wide selection of alcoholic beverages, including wines, spirits, beers, and cigars.

The company is known for its extensive product range, with nearly 5,000 SKUs in spirits alone, and a strong emphasis on small-batch and craft spirits, particularly whisk(e)y. Binny's has a history of retail innovations, including the first self-service liquor store and the first big-box liquor superstore. With a focus on diverse customer preferences and budgets, Binny's attracts a wide range of consumers, from casual buyers to connoisseurs, making it a destination for both everyday purchases and specialty items. The company is led by CEO Michael Binstein and employs over 2,000 people.