Better Business Bureau

The Better Business Bureau (BBB) is a nonprofit organization established in 1912 in the United States. Its mission is to promote trust in the marketplace by encouraging ethical business practices and protecting consumers from misleading or fraudulent advertising. The BBB operates as a federation of around 112 local organizations across the U.S. and Canada, all overseen by the International Association of Better Business Bureaus.

The BBB offers various services, including business accreditation for companies that meet its trust standards, business ratings that help consumers make informed choices, and complaint resolution to mediate disputes between consumers and businesses. Additionally, the organization conducts consumer education campaigns to raise awareness about scams and unethical practices. Through these efforts, the BBB aims to foster a trustworthy business environment for both consumers and businesses.