Betfred

Betfred is a prominent independent bookmaker founded in 1967 by brothers Fred and Peter Done. The company started with a single betting shop in Salford, UK, and has since grown to operate around 1,350 retail betting shops across the country. Betfred is headquartered in Birchwood, Warrington, and has expanded its presence internationally, including ventures in the US and South Africa.

Betfred offers a wide range of gambling services, including sports betting on various events such as horse racing and football, as well as an online casino featuring slots, bingo, and poker. The company revitalized pool betting through its acquisition of the Tote in 2011 and launched Betfred TV in 2013 to provide live coverage and betting information. Known for competitive odds and promotional offers, Betfred serves a diverse customer base, primarily in the UK, while also targeting international markets through its subsidiaries.