Best Western

Best Western Hotels & Resorts is a global hospitality company founded in 1946 by M.K. Guertin in California. Headquartered in Phoenix, Arizona, it operates a membership association of independently owned hotels, boasting over 4,700 locations in more than 100 countries. The company serves millions of travelers each year, focusing on providing a personalized guest experience.

Best Western's business model is based on franchising and membership, offering marketing, reservations, and operational support to its member properties. Each hotel adheres to Best Western’s standards while maintaining its unique character. The brand includes several tiers, such as Best Western, Best Western Plus, and Best Western Premier, catering to both business and leisure travelers with a range of accommodations.

In addition to lodging, Best Western provides a robust digital presence with online reservation systems and mobile applications to enhance the guest experience. The company is dedicated to customer satisfaction and personalized service, making it a well-recognized name in the hospitality industry.