Benefit

Benefit Cosmetics is a San Francisco-based cosmetics manufacturer founded in 1976 by twin sisters Jean and Jane Ford. As a subsidiary of LVMH Moët Hennessy Louis Vuitton, the company is known for its playful and innovative approach to beauty, featuring creative packaging and whimsical product names. Benefit began as a beauty boutique called "The Face Place" and evolved into a global brand, now operating in over 50 countries with more than 3,200 locations.

The company offers a wide range of makeup and skincare products, with a strong emphasis on brow care. Benefit pioneered brow waxing in retail with its "Brow Bar" boutiques, making it the leading brow brand worldwide in 2023. Iconic products include the "benetint," lip plumping glosses, and the Bathina line. Benefit Cosmetics markets itself as a lifestyle brand, promoting beauty and humor with the motto "Laughter is the best cosmetic." The company also engages in charitable efforts, raising over $26 million through its Bold Is Beautiful program.